Responding to aging society
Overview
In Japan, the country with the longest life expectancy in the world, nutritional intake and healthy life expectancy for the elderly are issues. By reconsidering the nutritional value of nature's blessings, such as proposing efficient calorie intake through oil and maintaining healthy bones and blood vessels by providing naturally derived vitamin K2, we aim to improve the nutritional intake and health of elderly people who are lacking in nutrients. We will approach social issues such as healthy life expectancy, which is expected to be extended.
Initiatives
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vitamin K2 "menatto®"
vitamin K2 is a vitamin necessary for maintaining healthy bones and blood vessels, and is added to supplements and various processed foods as a nutritional supplement. Recently, with growing health consciousness and an aging population, there has been an increasing need for it from people at a wide range of life stages, including active seniors, and the market is expanding.
Our vitamin K2 "menatto®" is a natural form extracted from bacillus natto, and is specially deodorized using our proprietary technology, so it can be used in a variety of foods without affecting the taste or odor. In the future, we will accelerate sales expansion not only in Japan but also overseas by appealing and creating evidence and branding vitamin K2 "menatto®".