Creation of taste and promotion of health
Overview
"Oil" has various values beyond its cooking purpose of "frying" and is useful in the creation of all kinds of food surrounding our lives. J-OIL MILLS is working to create "delicious" and "healthy" Good taste that meet customer needs by utilizing the knowledge it has cultivated over many years as a group of "oil" experts, thoroughly pursuing the added value of "oil" and combining multiplying our strengths of starch materials, etc.
We established the "Oishisa design studio®" to realize our mission of becoming a "Oishisa design company" that masters oils and creates Good taste. It is a multi-purpose presentation facility with the functions of a kitchen, bakery, and office, in order to strengthen our solution proposal capabilities and promote new Good taste both inside and outside the company. We aim to achieve sustainable growth by utilizing our unique technology and solutions.
Main initiatives /Goals
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Initiatives
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Development and sales of health-conscious products
We promote the inherent nutritional value of oils and are developing and selling health-conscious products. For example, we sell JOYL "AJINOMOTO Healthy Sarara®", a food for specified health uses that lowers LDL cholesterol in the blood, and JOYL "AJINOMOTO Perilla oil" and JOYL "AJINOMOTO Flaxseed oil", which are nutritionally functional foods rich in omega-3 (n-3 fatty acids). In addition, from August 2023, we launched JOYL "AJINOMOTO Daily Flaxseed oil nationwide.
edible oils is not only one of the three major nutrients, but is also expected to have various health functions, including fat-soluble trace components.