Lifestyle
Overview
Due to the rapid changes in the environment surrounding us, such as the declining birthrate and aging population, globalization, and global warming, people's values are also changing significantly. The diversification of values has led to a variety of lifestyles, including "solitary meals," in which people eat alone, "individual meals," in which each member of the family eats separate meals, and "ready-to-eat meals," in which each member of the family eats a separate meal, and "ready-to ready-made meal" in which people buy side dishes or bento boxes and eat them at home. Eating habits are also becoming more diverse, such as an increase in the number of people. We respond to the needs of customers with diverse modern eating habits and values, and provide value based on the themes of good taste, health, and low burden domestically and internationally, and contribute to solving social issues. I will continue to contribute.
Initiatives
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Texture material
As demand for ready-made meal and take-out expands, there is a growing need for texture improvements, such as suppressing deterioration over time and improving juiciness through moisture retention. In the sixth Medium-Term Business Plan, in addition to the conventional texture material "NEOTRUST®", we will contribute to solving our customers' issues by utilizing texture materials in various cooking scenes, focusing on the new series "TXdeSIGN (Text Design)", and providing applications unique to our company.
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Plant-based food (PBF)
Our Group offers Good taste plant-based foods (PBF) to our customers, and provides food that meets the diversification of lifestyles such as veganism and flexitarianism. By combining our starch products, flavor oil "JOYL PRO Series®", and our products that include vegetable protein ingredients, we are able to add a juicy texture and meaty texture that cannot be achieved with vegetable protein alone, as well as a unique meat flavor, recreating a more natural flavor that suits each food.
