Joy for Life® – Bringing joy to the future by food
We will focus on co-existence and co-creation and take on new challenges to create new value in society.
Amid a growing worldwide population and a dwindling birthrate and aging population in Japan, we face an array of challenges, including calls to lower our impact on the environment, addressing issues of food resources, and response to heightened concerns over health. Under the recent global circumstances, the international food situation including for oils and fats are aggravating.
As a company that supports food, we will work to accurately grasp the rapidly changing business environment and respond to challenges and changes with a sense of urgency, fulfilling our responsibility to ensure the stable delivery of safe, secure products. At the same time, to achieve sustainable growth going forward, we will expand our range of high value-added products, accelerating overseas expansion, and enhance the profitability of our commodity oil products.
We have formulated “Joy for Life®: Bringing joy to the future by food” as the Corporate Philosophy that represents the future we aim for. Based on this philosophy, we also introduced the communication brand “JOYL”, a nickname for J-Oil Mills Group, to work closely with our stakeholders and to drive forward the introduction of products that embody a combination of good taste, health, and lower burden to environment. We offer society both the joy of eating and the joy of making food by creating good taste as our unique strength. At the same time, we tackle head-on issues such as health, the environment, and food resources. Starting with the oil that is indispensable to daily life, we seek to unlock the potential of nature’s bounty in a way that makes a genuine contribution to people’s lifestyles—this is the true value and purpose of our company. No matter how times change, we will continue to join with our colleagues in transcending boundaries, preconceived notions, and limitations as we work together to overcome the challenges we face.
We will foster an organizational culture replete with the mindset of “Co-existence& Co-creation” as we continue unflinchingly to take on challenges amid the changing times. In this way, we will fulfill our responsibilities as a food company firmly committed to creating value for society going forward.
I appreciate your ongoing support for J-Oil Mills and the communication brand “JOYL”.
Member of the Board, Executive Officer, President & CEO
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