The Company J-Oil Mills Seeks to Be
In May 2017, J-Oil Mills formulated its Fifth Medium-Term Business Plan (hereinafter “mid-term plan”), “Mastering Oil, Creating Happiness 2020.” Under the mid-term plan, J-Oil Mills will maximally leverage the knowledge and expertise that we have cultivated up to the present in comprehensively pursuing the diverse benefits offered by edible and vegetable oil (important for cooking, empowering for health, valued for seasoning, etc.), seeking to become a company that designs tastes able to move the hearts of our customers by expanding the possibilities of oil.
Together with the mid-term plan, we also formulated our corporate philosophy: “Joy for life – Make life tasty, happy.” This is a clear statement of our future that we should aim towards, our mission, and our value. 13 years have passed since J-Oil Mills established. Leveraging tangible and intangible assets as a team of oil experts, we will pursue taste through oil, and seek to realize long-term and sustainable growth as a taste design company by expanding the potential of the technologies that we have fostered in the field of oil not only to food, but also to a range of other areas. In addition to boosting corporate value by contributing to the resolution of issues facing customers and society, including labor shortages due to a decline in the working population, the provision of nutritional support for the elderly, and the need to reduce kitchen workloads, we seek to fulfill our company’s social mission and bring happiness to all of our stakeholders.
President & CEO
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